Complex's weekly series Don't Believe the Hype takes a look at what's hot and what's just hot air. Sneakers, clothes, tech, food—nothing is safe.

When big name celebrities like Kyrie Irving and Timbaland endorse a product, it's definitely hyped, like Subpac's bass-booming, body-thumping musical backpack. But will the price scare away Complex staffers from feeling the beat? Speedy finds out in this episode of Don't Believe the Hype.